@man @coa @chrish @BaiJie
In marketing the goal is to convert the money you spend on it into greater monetary value (Paying Customers).
Freemium is a form of marketing.
I think a strategy like that employed by dropbox could work well for infinity. You could have a freemium version which has greater unlock-able limits when the user performs certain actions. The goal is to “Pay” and “Reward” your freemium customers (extended marketing team) when they perform actions that “Return Greater Value” to infinity.
- One Workspace
- 2 Boards
- 2 GB
- Unlimited Collaborators (You want your freemium members to share and spread the message easily, this is achieved largely through inviting friends and co-workers to use the resources you have created)
For every successful referral:
For every 5 successful referrals:
For every 10 successful referrals:
For sharing an infinity post on their facebook news feed:
For following Infinity on FB, LinkedIn, Twitter, etc:
+500 MB Each
For leaving a review / video testimonial:
For every liked post in the infinity forum:
Think of all the things that you want your customers to do and then incentivise it through improved limits. The best part is they may not even use up the additional limits given to them.
The above strategy is for RAPID growth in your user base and will cost you money through server hosting fees, etc
What you now have is a large (rapidly growing) audience of hot leads, which a percentage could be easily promoted to and converted to a paying customer if given the right incentive.
A loyalty discount: for continued use of the platform for a period of time.
A birthday discount: Reduced price for a limited time on their birthday
Special Limited Time Sales: When you need a funding boost, run a sale.
The discount would only be for the first month, 6 months, year. With normal pricing after that. These subscriptions would be similar to gym memberships (if they arent really committed,) they would sign up and forget about it.
Hopefully infinity would prompt them to take action and have a great experience with their product…
Imagine a freemium that starts as a good test bed, that then (through the freemium members diligence and hard work promoting and “working” for Infinity) over time unlocks into version with limits equivalent to the Enterprise Lifetime Deal!!!
Absolutely doable and possible if the user contributes value to Infinity equal to or greater than the cost of infinity giving them such expanded limits.